客户 | 华润 China Resources Group
项目 | 华润-嘉兴南湖天地-公共商业空间艺术策略
地址 | 浙江-嘉兴市-南湖路-南湖天地
面积 | 60000㎡
开幕 | 2021-06-19
设计团队 | 夏谷暑雨
创意总监 | 高文哲
执行设计总监 | 黑进朝
主创团队 |杨博昊、颜诗璇
协助团队 | 王维东、史堃凡、方瑞杰、韩煦
情境落地 | 夏谷暑雨
落地执行总监 | 徐静
现场落地执行 | 徐静
艺术装置协作 | 中央美术学院3D实验室-刘瑞金、张超、赵斌
商务 | 李宁、杨红玉、李竞妍
空间摄影 | 夏珣、张靓
项目推广 | cui
南湖不仅以秀丽的风光享有盛誉，而且还因中国共产党第一次全国代表大会在南湖红船胜利闭幕而备受世人瞩目，成为中国共产党诞生地，重要的红色文化革命纪念地！
1921年-2021年，建党100周年的时刻，依托于建面60000㎡的整体商业街区室外规划。
项目坐落于浙江嘉兴南湖区，紧邻美丽的南湖。浙江嘉兴是中国江南文化的发源地，被誉为丝绸之府 、 鱼米之乡，在这里稻花香里说丰年，听取蛙声一片。
嘉兴绢纺厂为嘉兴最早的现代丝绸厂，当时国内最大的丝绸厂，中国成立后成为嘉兴市首家国营企业，并定名嘉兴绢纺厂。
设计始于对浙江嘉兴独特历史文化、自然景色的捕捉，设计师找寻自然与人文的交点，与文化相连从当地人文中萃取设计元素，旨在打造地区性的人们精神交流与沟通的场所，从而加强人们对嘉兴鱼米之乡的形象和场所的认同。
延续对沉浸空间场景设计与城市关系的探索，将独特的嘉兴南湖元素变形运用于空间的设计中，生动地赋予空间互动与艺术性从而创造空间的更大的价值。
以“文化商业路线”、“初心生活路线”、“历史工业路线“三条场域主题展开设计。
探讨一场关于湖、历史、文化与城市的活动探索认知，精神栖息地，美好生活之道。
南湖风景独美，水色、天光、白鹭、厂房、新老建筑、百年历史，漫步在这里拥抱江南水乡的自然与历史。
在这里享受风景无限的趣味空间、高绿化的环境及处处能社交的友善交流环境，一个新时代下健康的景观。
Nanhu not only enjoys a high reputation for its beautiful scenery, but also attracts worldwide attention due to the successful closing of the First National Congress of the Communist Party of China at the Red Boat in Nanhu. It has become the birthplace of the Communist Party of China and an important memorial site for the Red Cultural Revolution!
From 1921 to 2021, the moment of the 100th anniversary of the founding of the party, relying on the outdoor planning of the overall commercial block with a construction area of 60,000 square meters.
The project is located in Nanhu District, Jiaxing, Zhejiang Province, close to the beautiful Nanhu Lake. Jiaxing, Zhejiang is the birthplace of Jiangnan culture in China. It is known as the home of silk and the land of fish and rice. It is here to say good years in the fragrance of rice and flowers, and listen to the sound of frogs.
Jiaxing Silk Mill is the earliest modern silk mill in Jiaxing, and the largest silk mill in China at that time. After the establishment of China, it became the first state-owned enterprise in Jiaxing, and was named Jiaxing Silk Mill.
The design begins with the capture of the unique historical culture and natural scenery of Jiaxing, Zhejiang. The designer seeks for the intersection of nature and humanities, and connects with culture and extracts design elements from local humanities, aiming to create a regional place for people's spiritual exchange and communication. Strengthen people's identification with the image and place of Jiaxing, a land of fish and rice.
Continuing the exploration of immersive space scene design and the relationship between the city, the unique Jiaxing Nanhu element deformation is applied to the space design, vividly endows the space with interaction and artistry, thereby creating greater value for the space.
The design is based on three field themes of "Cultural and Commercial Route", "Original Life Route" and "Historical Industrial Route".
Explore an event about lakes, history, culture and cities to explore cognition, spiritual habitat, and the way to a better life.
The scenery of Nanhu Lake is unique, with water color, sky light, egrets, factories, old and new buildings, and a century-old history. Strolling here embraces the nature and history of Jiangnan water towns.
Here, you can enjoy an interesting space with unlimited scenery, a high green environment and a friendly communication environment where you can socialize everywhere, a healthy landscape in a new era.
